Swastya | Samastha | Sampoorna

The Challenge

When BBV approached The One Solution Branding, they had a vision but no name, no identity, and no brand presence. The task? Create a brand from scratch—a name that aligns with their ethos, a visual identity that meets global standards, and a comprehensive branding strategy that would position them for long-term success.

Our Approach

Brand Naming & Identity:

We didn’t just pick a name; we crafted one with meaning. After extensive brainstorming and strategic alignment, we proposed "Samagra Super Store", which resonated with the brand’s vision, mission, and values.

The name was well-received and approved by BBV’s Board of Directors, marking the first major step in the brand’s journey.

Logo & Visual Identity

A brand is only as strong as its identity. We designed a modern, versatile, and globally appealing logo that embodied the essence of Samagra Super Store.

Our design approach ensured the logo was timeless, memorable, and scalable across all digital and print formats.

Brand Guidelines & Material

We developed a comprehensive brand guideline that outlined: Color schemes & typography Logo usage & adaptability Marketing collateral & store branding principles

The branding package was built to match global standards, on par with industry giants like Apple & Airbnb—ensuring a professional and consistent brand presence across all touchpoints.

The Impact

A fully realized brand identity from scratch Positioned as a premium & professional retail brand Strong brand consistency for long-term growth Recognition as a well-structured, high-standard brand

Final Thoughts

This project wasn’t just about creating a brand; it was about building a legacy. From ideation to execution, The One Solution Branding transformed a vision into a reality—taking Samagra Super Store from nothing to a global-standard brand.